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MyBizKit excerpt #25, by Randy Charach
By admin | June 25, 2008
Here’s another excerpt by Randy Charach on MybizKit
How to Pick a Shopping Cart System
Here are some criteria that are important when it comes to picking a shopping cart:
Back End-Output to Your Accounting Software
This is a very handy feature that allows you to export the sales data directly from your shopping cart to popular accounting packages like Quickbooks, Quicken and Peachtree.
Associate Program Compatible
An associate program means that someone else (your associate/affiliate) can put a link to your products on their website. When someone clicks on the link and visits your website, associate program software tracks the person to your website. If they buy something, you pay your associate a commission for sending them. This basic premise made Amazon.com a billion dollar company. Now millions of small businesses are taking advantage of the same concept. It’s like having an army of commissioned salespeople working for you AND you don’t pay anyone a nickel unless they sell something.
This one point caused me enormous nightmares. If you plan on having other people sell your products by means of an associate program, try to get a compatible or integrated system right from the start. Otherwise, it could be difficult or impossible to add one later. A really good system will have an associate program built in so everything is compatible.
Topics: Business |